Tech toolkit: 5 things marketers need to know about the smartwatch

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The Apple Watch is blowing up. Analysts predict that around 15 million units will be sold this year. That’s a great start.

To compare, Android Wear sold 720,000 units in 2014. And while Apple hasn’t released sales numbers, an interview with Apple’s finance chief indicates that the launch day figures may have beat those of the iPhone in 2007 and the iPad in 2010.

But the launch of the watch isn’t just great for Apple or consumers; it’s also a big step for all wearable tech. There are more than 500 consumer wearables in market right now and the press and buzz around the Apple Watch means increased usage for other devices, too Read more…

More about Marketing, Business, Gadgets, Smartwatch, and Wearbles

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