Spotify Buys Beats’ Analytics Provider Seed Scientific

KRAFTWERK
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Edinburgh 06.11.03 Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artists, listeners, and brands interact with its streaming music service.
Seed Scientific formerly served clients including Audi, Unilever, the United Nations, and importantly, Apple’s Beats Music. But with the… Read More

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