Snapchat Turns Geofilters Into An Ad Unit

Screen Shot 2015-06-16 at 3.17.08 PM Snapchat may have finally found a way to monetize that its users will actually like. The company is now extending its custom geofilters to businesses as a monetization strategy.
On Monday, McDonald’s became the first company to pay Snapchat to run a geofilter advertising campaign. Now, McDonald’s branded geofilters will be available for users to use at any of the over… Read More

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