Snapchat Turns Geofilters Into An Ad Unit

Screen Shot 2015-06-16 at 3.17.08 PM Snapchat may have finally found a way to monetize that its users will actually like. The company is now extending its custom geofilters to businesses as a monetization strategy.
On Monday, McDonald’s became the first company to pay Snapchat to run a geofilter advertising campaign. Now, McDonald’s branded geofilters will be available for users to use at any of the over… Read More


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s